What does ‘Ridero’ mean?

In Italian Ridero means ‘I will laugh’. Earlier the book printing process was rather cumbersome and involved specialized equipment operated by skilled professionals. This was considered much more complex than the writer’s work, which presupposed only pen and paper (or typewriting).

A lot has changed since then. In the beginning of XXI century publishing a book is a mere pittance compared to the effort that the writer has invested into its creation  (or indeed, the publisher) Printing a book today takes several minutes. Our service simplifies the process of preparing the book for publication so that you the author can devote yourself to the most important work – the work of creating and preparing the textual matter as such.