{"id":427,"date":"2017-01-07T11:22:42","date_gmt":"2017-01-07T11:22:42","guid":{"rendered":"https:\/\/ridero.eu\/pl\/blog\/?p=427"},"modified":"2017-01-19T08:33:10","modified_gmt":"2017-01-19T08:33:10","slug":"gwiazdy-self-publishingu-amanda-hocking","status":"publish","type":"post","link":"https:\/\/ridero.eu\/pl\/blog\/gwiazdy-self-publishingu-amanda-hocking\/","title":{"rendered":"Gwiazdy self-publishingu – Amanda Hocking"},"content":{"rendered":"

Samodzielne publikowanie ksi\u0105\u017cki jest zar\u00f3wno ekscytuj\u0105ce (mog\u0119 o wszystkim sam zadecydowa\u0107!), jak i stresuj\u0105ce (musz\u0119 sam o wszystkim zadecydowa\u0107!). Wiemy o tym doskonale. Czasem brakuje nam wskaz\u00f3wek, rozm\u00f3w z innymi autorami i inspiracji (szczeg\u00f3lnie w zakresie marketingu. Samo pisanie to ju\u017c inna sprawa\u2026). Dlatego na blogu Ridero b\u0119dziemy cyklicznie publikowa\u0107 zar\u00f3wno porady dla niezale\u017cnych autor\u00f3w, jak i i historie ich sukces\u00f3w.<\/p>\n

Zacznijmy od nazwiska, kt\u00f3re zawsze jest przywo\u0142ywane, gdy mowa o ameryka\u0144skim self-publishingu. Amanda Hocking. Zwyk\u0142a dziewczyna z Minnesoty (USA), a zarazem pierwsza niezale\u017cna autorka, kt\u00f3ra w nieca\u0142y rok zarobi\u0142a ponad 2 miliony dolar\u00f3w na sprzeda\u017cy swoich ksi\u0105\u017cek. Zaczynaj\u0105c od 30 egzemplarzy sprzedanych w ci\u0105gu dnia, a ko\u0144cz\u0105c na ponad do ponad 9 tysi\u0105cach!<\/p>\n

W przypadku Amandy Hocking mo\u017cemy z pewno\u015bci\u0105 m\u00f3wi\u0107 o talencie, ale te\u017c i pewnym \u0142ucie szcz\u0119\u015bcia. Latami wysy\u0142a\u0142a swoje maszynopisy do wydawc\u00f3w i agent\u00f3w literackich – bezskutecznie. Pewnego dnia postanowi\u0142a zaryzykowa\u0107 i samodzielnie opublikowa\u0107 swoj\u0105 ksi\u0105\u017ck\u0119 w ksi\u0119garni internetowej. Pilne potrzebowa\u0142a bowiem pieni\u0119dzy. Chcia\u0142a wybra\u0107 si\u0119 na wystaw\u0119 po\u015bwi\u0119con\u0105 Muppetom w Chicago, jednak nie mia\u0142a za co. Zdesperowana, zdecydowa\u0142a si\u0119 samodzielnie opublikowa\u0107 swoj\u0105 pierwsz\u0105 ksi\u0105\u017ck\u0119. Ta decyzja okaza\u0142a si\u0119 jedn\u0105 z najlepszych w jej \u017cyciu.<\/p>\n

Nim sko\u0144czy\u0142a 26 lat, sta\u0142a si\u0119 jedn\u0105 z bardziej rozpoznawalnych niezale\u017cnych pisarek.<\/p>\n

Jest autork\u0105 kilku serii z gatunku paranormal romance: \u201eMy blood approves\u201d, \u201eTrylle trilogy\u201d, \u201eThe Hollows\u201d, \u201eWatersong\u201d. Z czasem Amanda Hocking zrezygnowa\u0142a z self-publishingu, gdy\u017c chcia\u0142a si\u0119 skupi\u0107 wy\u0142\u0105cznie na pisaniu. Sta\u0142o si\u0119 to mo\u017cliwe dzi\u0119ki temu, co do tej pory samodzielnie osi\u0105gn\u0119\u0142a. Prawa do serii \u201eWatersong\u201d zakupi\u0142o ameryka\u0144skie wydawnictwo St. Martin\u2019s Griffin za ponad 2 miliony dolar\u00f3w! Ksi\u0105\u017cki pisarki mo\u017cna kupi\u0107 r\u00f3wnie\u017c w Polsce).<\/p>\n

Na czym polega sukces Amandy Hocking?<\/p>\n

Wytrwa\u0142o\u015b\u0107.<\/strong><\/p>\n

Amanda nie podda\u0142a si\u0119 po pierwszej odmowie, jak\u0105 dosta\u0142a od wydawnictwa. Pisa\u0142a i pisa\u0142a dalej, a gdy wydawnictwa wci\u0105\u017c odmawia\u0142y – wyda\u0142a ksi\u0105\u017ck\u0119 samodzielnie. I wci\u0105\u017c doskonali\u0142a ten proces, tworz\u0105c coraz ciekawsze ok\u0142adki, robi\u0105c plany marketingowe, zatrudniaj\u0105c redaktora. Nie osiada\u0142a na laurach po pierwszych sprzedanych egzemplarzach, ale pracowa\u0142a ci\u0119\u017cej i ci\u0119\u017cej. Jednak jej trud op\u0142aci\u0142 si\u0119 z nawi\u0105zk\u0105.<\/p>\n

Marketing<\/strong><\/p>\n

E-booki Hocking najcz\u0119\u015bciej kosztowa\u0142y 99 cent\u00f3w za pierwsz\u0105 cz\u0119\u015b\u0107 serii (oko\u0142o 4 z\u0142). Dzi\u0119ki temu czytelnicy ch\u0119tniej je kupowali – nie bali si\u0119 podejmowa\u0107 ryzyka, nawet gdyby powie\u015b\u0107 okaza\u0142a si\u0119 z\u0142a. A skoro okazywa\u0142a si\u0119 bardzo dobra – si\u0119gali po kolejne. Nast\u0119pne cz\u0119\u015bci z serii by\u0142y dro\u017csze. Je\u017celi jednak spodoba\u0142a si\u0119 ju\u017c komu\u015b cz\u0119\u015b\u0107 pierwsza, z ch\u0119ci\u0105 p\u0142aci\u0142 wi\u0119cej za pozosta\u0142e. Pisarka samodzielnie tworzy\u0142a ok\u0142adki, formatowa\u0142a teksty i publikowa\u0142a je we wszystkich dost\u0119pnych kana\u0142ach (w wielu ksi\u0119garniach i serwisach self-publishingowych). Pisa\u0142a bloga, udziela\u0142a si\u0119 na Facebooku oraz Twitterze. Gdy nie pracowa\u0142a akurat nad ksi\u0105\u017ckami – intensywnie promowa\u0142a je w sieci (kr\u0119c\u0105c r\u00f3wnie\u017c zwiastuny filmowe ksi\u0105\u017cek). Brzmi jak praca na ca\u0142y etat, prawda?<\/p>\n

Kontakt z czytelnikami<\/strong><\/p>\n

Amanda Hocking zawsze sama odpowiada na maile, wiadomo\u015bci na Facebooku, twitty i wszystkie inne wiadomo\u015bci, przesy\u0142ane do niej przez czytelnik\u00f3w. Bierze ich sugestie pod uwag\u0119 i utrzymuje z nimi sta\u0142y oraz autentyczny kontakt. Dlatego czytelnicy wiedz\u0105, \u017ce Amanda jest dla nich i z ut\u0119sknieniem czekaj\u0105 na ka\u017cdy jej kolejny tekst. Zbudowanie i utrzymanie takich relacji z czytelnikami jest warte o wiele wi\u0119cej, ni\u017c reklama w kolorowym czasopi\u015bmie.<\/p>\n

Talent i kreowanie nowych trend\u00f3w.<\/strong><\/p>\n

Hocking zacz\u0119\u0142a od romans\u00f3w paranormalnych (jej debiut zbieg\u0142 si\u0119 w czasie z ogromn\u0105 popularno\u015bci\u0105 sagi \u201eZmierzch\u201d Stephanie Mayer), p\u00f3\u017aniej posz\u0142a w kierunku young adult,\u00a0 wykorzystuj\u0105c ciesz\u0105ce si\u0119 mniejszym powodzeniem motywy fantastyczne – syreny, zombie itp. Pisarka \u015bwietnie wyczu\u0142a nadchodz\u0105c\u0105 mod\u0119 na young adult z elementami paranormal, jednak nie kopiowa\u0142a innych, tylko stworzy\u0142a w\u0142asne, oryginalne \u015bwiaty. \u015awietna recepta na sukces.<\/p>\n

Elementy jej sukcesu mo\u017cna z pewno\u015bci\u0105 powt\u00f3rzy\u0107 i w Polsce – s\u0105 uniwersalne!<\/strong><\/p>\n

 <\/p>\n

Chcia\u0142abym si\u0119 Wam przedstawi\u0107. Nazywam si\u0119 Kinga i niedawno do\u0142\u0105czy\u0142am do zespo\u0142u Ridero. B\u0119d\u0119 prowadzi\u0107 bloga i odpowiada\u0107 na Wasze wiadomo\u015bci na Facebooku. Jestem bardzo ciekawa, czy podoba\u0142 si\u0119 Wam ten wpis i o kim chcieliby\u015bcie poczyta\u0107 kolejnym razem?<\/p>\n

Kinga<\/p>\n

Artyku\u0142 na podstawie:<\/p>\n

The Guardian<\/a><\/p>\n

goodreads.com<\/a><\/p>\n

http:\/\/www.publishersweekly.com\/pw\/by-topic\/authors\/pw-select\/article\/54160-pw-select-october-2012-self-styled-successes.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Samodzielne publikowanie ksi\u0105\u017cki jest zar\u00f3wno ekscytuj\u0105ce (mog\u0119 o wszystkim sam zadecydowa\u0107!), jak i stresuj\u0105ce (musz\u0119 sam o wszystkim zadecydowa\u0107!). Wiemy o tym doskonale. Czasem brakuje nam wskaz\u00f3wek, rozm\u00f3w z innymi autorami i inspiracji (szczeg\u00f3lnie w zakresie marketingu. Samo pisanie to ju\u017c inna sprawa\u2026). Dlatego na blogu Ridero b\u0119dziemy cyklicznie publikowa\u0107 zar\u00f3wno porady dla niezale\u017cnych autor\u00f3w,…<\/p>\n","protected":false},"author":1,"featured_media":428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porady-dla-piszacych","category-bez-kategorii"],"yoast_head":"\nGwiazdy self-publishingu - Amanda Hocking - Ridero Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ridero.eu\/pl\/blog\/gwiazdy-self-publishingu-amanda-hocking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gwiazdy self-publishingu - Amanda Hocking - Ridero Blog\" \/>\n<meta property=\"og:description\" content=\"Samodzielne publikowanie ksi\u0105\u017cki jest zar\u00f3wno ekscytuj\u0105ce (mog\u0119 o wszystkim sam zadecydowa\u0107!), jak i stresuj\u0105ce (musz\u0119 sam o wszystkim zadecydowa\u0107!). 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